Bajaj Auto Appoints Deepika Warrier As Head Of Marketing

Previously, Warrier was associated with Diageo India for 3 years

Bajaj Parks Triumph's Comms Mandate With Pitchfork

Triumph transferred its India sales and marketing operations to Bajaj Auto

Brand Love: Going Beyond Algorithms

While data is seen as the holy grail of marketing today, does it dampen the emotional spirit of a brand with its consumers?