The landscape of marketing has changed and is ever-changing. Now when we see their advertisements on social media or their packaging in physical stores, we see that they’ve been extremely smart about it
Landor & Fitch's Peter Knapp emphasises the importance of uncovering the authentic truth while branding a nation
Consumers boycott a brand when brands do wrong ‘marketing’ or stretch their creative liberty too far
As consumers get weary of the advertisement avalanche, brands need to do more to connect
The study reveals two ways in which inspiration can drive brand growth
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