Weighing The Brand & Agency Relationship In The AI-driven Era

With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall

The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award

How Brands Use Psychology In Marketing

The landscape of marketing has changed and is ever-changing. Now when we see their advertisements on social media or their packaging in physical stores, we see that they’ve been extremely smart about it

Nation As A Brand - Importance Of Branding Of Places & Destinations

Landor & Fitch's Peter Knapp emphasises the importance of uncovering the authentic truth while branding a nation

The Power Of Boycott On Brand & Marketing

Consumers boycott a brand when brands do wrong ‘marketing’ or stretch their creative liberty too far

How Businesses Need To Stop Jumping Bandwagons

As consumers get weary of the advertisement avalanche, brands need to do more to connect

Amazon, Samsung, Apple Most Inspiring Brands Globally- Study

The study reveals two ways in which inspiration can drive brand growth