Synergies Unleashed: The Dynamic Correlation Between Branding & PR

On the occasion of National PR Day, Sanjay Gupta, CEO, PR Professionals illustrates how branding and public relations (PR) are the threads that keep the essence of a brand intact

The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award

Dheeraj Sinha Officially Takes On The Reins Of FCB As Group CEO

Prior to this role, Sinha served as the CEO of Leo Burnett South Asia and Chairman of BBH India

Artificial Intelligence & Its Role In Branding & Marketing

By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani

Rebranding In The Digital Age: Harnessing The Power Of Online Presence

Brands must adapt in this digital age by strategically managing their online presence, reflecting their brand values, and connecting with their target audience, writes Divanshi Gupta

Colonel Sanders Grooves To Arabic Kuthu Beats In New KFC Ad Spot

KFC rolls out a 360-degree plan in Chennai with their new campaign, spanning television, digital, OOH, amongst others

Tic Tac Collaborates With Yashraj Mukhate For Its Latest Digital Campaign #Tictaclife

Yashraj Mukhate showcases how Tic Tac breaks the silence of boredom through the iconic rattle sound of Tic Tac Box

Mad Influence Onboards Moto Vlogger Vishakha As Their Exclusive Artist

Rider Girl Vishakha is a content creator with a diverse range of interests and talents, including travel, lifestyle, automobile, and gaming

Swiggy’s Cricket Season Ads Are Back With ‘Match Day Mania’ Campaign

The 25-second ads will run in Hindi, Marathi, Bengali, Tamil, Malayalam, Kannada, and Telugu

Lodestar Retains Phonepe's Integrated Media Mandate

Over the past two years, Lodestar has played a key role in driving PhonePe's marketing goals by devising integrated media strategies