75% Brands Consider Influencer Marketing As Part Of Their Marketing Strategy: EY

The recent report further reveals that the growth of influencer marketing is anticipated to be driven by lifestyle, fashion, and beauty categories

How IPL 2024 Can Set The Stage For Brands With Influencer Marketing Campaigns

From new product roll-outs and sparking brand conversations to presenting exclusive deals, influencer marketing stands as a crucial strategy for brands seeking significant achievements during the IPL season

Dentsu India, Arthur D. Little Partner To Deliver Growth Solutions To Brands

To begin with, the alliance will serve clients across India, and South & Southeast Asia

Brands Use Emojis To Build Meaningful Connections With Customers: Report

Emojis have ingrained themselves into the fabric of modern communication, emerging strong as a persuasive and accessible tool

55% Of Consumers Want Affordable Experiences With Brands: Report

Technology advancements have continually accelerated over the years, which has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them

Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

48% Indians Demand Inclusive Representation By Brands: Report

India’s socially aware consumers are an encouragement for brands on the way to inclusiveness and a wake-up call for those yet to embrace D&I

Tailored Experiences: Travel and Hospitality Brands Elevate Festive Spirit Through Personalisation & Premiumisation

Travel & hospitality brands talk about about personalised and customised experiences this festive season, the upswing in loyalty programs, premiumisation, and more