Technology advancements have continually accelerated over the years, which has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them
Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity
Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more
The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them
India’s socially aware consumers are an encouragement for brands on the way to inclusiveness and a wake-up call for those yet to embrace D&I
Travel & hospitality brands talk about about personalised and customised experiences this festive season, the upswing in loyalty programs, premiumisation, and more
Industry experts discuss key trends in the category this festive season, how cultural nuances are being paid attention to, and more
A high customer retention rate leads to increased customer lifetime value and contributes to a higher overall festive ROI, much like the joy of reuniting with familiar faces during the holidays, writes Siddhartha Vanvani
Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.
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