55% Of Consumers Want Affordable Experiences With Brands: Report

Technology advancements have continually accelerated over the years, which has elevated and evolved consumers’ expectations, giving them greater control and influence over the way brands market to them

Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

48% Indians Demand Inclusive Representation By Brands: Report

India’s socially aware consumers are an encouragement for brands on the way to inclusiveness and a wake-up call for those yet to embrace D&I

Tailored Experiences: Travel and Hospitality Brands Elevate Festive Spirit Through Personalisation & Premiumisation

Travel & hospitality brands talk about about personalised and customised experiences this festive season, the upswing in loyalty programs, premiumisation, and more

Jewellery Brands Ride High On Cultural Nuances This Festive Season

Industry experts discuss key trends in the category this festive season, how cultural nuances are being paid attention to, and more

Beauty Brands Bet Big On Inclusivity With A Focus On Gen Z, This Festive Season

Here, beauty brands shed light on their strategies for this festive season, the experiential push and more.

Festivals & Brands ROI: Metrics Brands Can Use To Measure Success Of Campaigns

A high customer retention rate leads to increased customer lifetime value and contributes to a higher overall festive ROI, much like the joy of reuniting with familiar faces during the holidays, writes Siddhartha Vanvani

Zippo Repositions Marketing Strategy: Lucas Johnson

Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.