Jewellery Brands Ride High On Cultural Nuances This Festive Season

Industry experts discuss key trends in the category this festive season, how cultural nuances are being paid attention to, and more

Beauty Brands Bet Big On Inclusivity With A Focus On Gen Z, This Festive Season

Here, beauty brands shed light on their strategies for this festive season, the experiential push and more.

Festivals & Brands ROI: Metrics Brands Can Use To Measure Success Of Campaigns

A high customer retention rate leads to increased customer lifetime value and contributes to a higher overall festive ROI, much like the joy of reuniting with familiar faces during the holidays, writes Siddhartha Vanvani

Zippo Repositions Marketing Strategy: Lucas Johnson

Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.

Authenticity Over Greenwashing: How Brands Can Engage Customers & Build Trust In Sustainable Marketing

Businesses are compelled to adopt more sustainable practices and effectively convey these changes to their stakeholders, writes Pranay Pasricha

Global Study Reveals Dissatisfaction Of Brands & Retailers With Fragmented Retail Media Networks

The Eplison study finds marketers are leaving opportunities on the table without programmatic off-site

Hires & Promotions: Tata Play, Bharti AXA Life Insurance, Cheil, Yes Bank & More

Power people in the world of brands and agencies and their movements

Brands Celebrate Mother’s Day With Special Campaigns & Discounts

Kalyan Jewellers Offers Discounts, Platform 65 Announces Mother's Day Contest, The Moms Co Biofoot and Archies launch unique campaigns

Life Insurance Brands That Score High On Loyalty & Awareness

ICICI Prudential Life Insurance ranks the highest on loyalty, followed by HDFC Life Insurance whereas LIC still tops the list on awareness, followed by SBI Life Insurance

Why Are Brands Driving Into NFTs?

The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world