Here, beauty brands shed light on their strategies for this festive season, the experiential push and more.
A high customer retention rate leads to increased customer lifetime value and contributes to a higher overall festive ROI, much like the joy of reuniting with familiar faces during the holidays, writes Siddhartha Vanvani
Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.
Businesses are compelled to adopt more sustainable practices and effectively convey these changes to their stakeholders, writes Pranay Pasricha
The Eplison study finds marketers are leaving opportunities on the table without programmatic off-site
Power people in the world of brands and agencies and their movements
Kalyan Jewellers Offers Discounts, Platform 65 Announces Mother's Day Contest, The Moms Co Biofoot and Archies launch unique campaigns
ICICI Prudential Life Insurance ranks the highest on loyalty, followed by HDFC Life Insurance whereas LIC still tops the list on awareness, followed by SBI Life Insurance
The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world
From identifying the right influencers to work with to creating content guidelines and measuring campaign performance, agencies can help brands and influencers work together more effectively and achieve better results from their campaigns
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