PR Hires & Promotions: MSL, The PRactice

A quick glance at the hirings and promotions in the PR industry

AI Is An Opportunity To Avoid Past Mistakes, Says Meity's S Krishnan

S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more

BW Businessworld's Latest Issue Explores The Surge In SMEs Hitting The Stock Market With Their Public Offers

The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders

Industry Experts Give Thumbs Up To Nodwin-Comic Con Deal

Industry leaders state that Nodwin's acquisition of Comic Con India reiterates the importance of ‘experiences’ in connecting with consumers in a cluttered marketing landscape

Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

AI Reshapes Education With Personalised Skill Learning, Says ICFAI Group's Sudhakar Rao

ICFAI director advocated AI-driven education for personalised skill growth. emphasising digitisation and the use of technology in daily life

Can AI Redefine Marketing?

In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts

Global Disruptions Influencing Consumer Behaviour: Nikhil Mathur, GfK

Brands must be relevant and engage Gen Z, with price being a key determinant to win the game

AI In Marketing Presents Both Benefits & Challenges: Experts

The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends

BW Businessworld's Latest Issue Decodes Global Bond Markets’ Bearish Message For Indian Stocks

The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s “higher for longer” stance on interest rates