Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

AI Reshapes Education With Personalised Skill Learning, Says ICFAI Group's Sudhakar Rao

ICFAI director advocated AI-driven education for personalised skill growth. emphasising digitisation and the use of technology in daily life

Can AI Redefine Marketing?

In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts

Global Disruptions Influencing Consumer Behaviour: Nikhil Mathur, GfK

Brands must be relevant and engage Gen Z, with price being a key determinant to win the game

AI In Marketing Presents Both Benefits & Challenges: Experts

The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends

BW Businessworld's Latest Issue Decodes Global Bond Markets’ Bearish Message For Indian Stocks

The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s “higher for longer” stance on interest rates

PR Has Transitioned From A Broadcast Model To An Engagement Model: Sujit Patil

In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)

HPCL & Chevron Partner To Launch Caltex Lubricants In India

Chevron’s Havoline and Delo branded premium lubricant products will now be available in the Indian market

Zupee Partners With Harbhajan Singh And Jatin Sapru In Latest Digital Campaign

The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo

HDFC Life Partners With Rishabh Pant For New Campaign

The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print