Industry leaders state that Nodwin's acquisition of Comic Con India reiterates the importance of ‘experiences’ in connecting with consumers in a cluttered marketing landscape
BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry
ICFAI director advocated AI-driven education for personalised skill growth. emphasising digitisation and the use of technology in daily life
In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts
Brands must be relevant and engage Gen Z, with price being a key determinant to win the game
The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends
The issue looks at what’s in store for D-street bulls as they come to terms with the US Federal Reserve’s “higher for longer” stance on interest rates
In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)
Chevron’s Havoline and Delo branded premium lubricant products will now be available in the Indian market
The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo
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