Philips India Kindles Festive Spirit with #HowIndiaCelebrates Campaign

The brand has partnered with Voxxy Media to bring this campaign to life by onboarding 50+ lifestyle influencers who inspire and make a statement to over six million consumers.

Disruptive Innovation To Be A Lot More Experimentative: Saumya Rathor

Saumya Rathor, Category Lead – Potato Chips, PepsiCo India chats about Dhoni’s association with Lay’s, the marketing strategy for the brand, its limited edition packs, and more.

FCB Ulka Wins Creative Mandate For Shoppers Stop

The agency devised two campaigns for the brand. One was a Diwali campaign for the master brand, and the other was an Indian ethnic wear campaign for their private brand ‘Kashish’

Fostering Unity: India's Biggest Tech Outreach Campaigns

Campaigns serve as testaments to the ability of a single platform to channel numerous voices toward a common purpose, writes Saurav Bhaik

Godrej Industries Rakhi Campaign Promotes Inclusivity Across Bonds

Godrej L’Affaire and Godrej Vikhroli Cucina unveil two digital films capturing the essence of inclusivity in their latest campaign, #RespectAllBandhans

UN Women Launches New Campaign Challenging Gender Stereotypes In Indian Advertising

The campaign, #YouDontSeeMe has been developed by Grey Agency with media outreach assistance from GroupM and Lodestar UM

Nutralite’s New Campaign Embraces The Power Of Milk In Meals

The brand’s Influencer campaign, #KhaaneMeinDoodhKiShakti emphasises on the need of daily milk consumption while presenting Nutralite's dairy portfolio.

Taco Bell Diversifies Menu In #GetNaked Ad Campaign

The ad campaign urges people to substitute the traditionally boxed pizza & fried chicken offerings with their new menu, naked veggie and naked chicken tacos

JK Lakshmi Cement Promotes The Concept Of Adoption

In a new film, conceptualised along with BC Web Wise, the brand talks about a 'buland soch'

Colonel Sanders Grooves To Arabic Kuthu Beats In New KFC Ad Spot

KFC rolls out a 360-degree plan in Chennai with their new campaign, spanning television, digital, OOH, amongst others