Generative AI's Impact On Creative Industries

Generative AI democratises creativity, levels the playing field, and offers tools for unimaginable innovation whereas it raises questions about the essence of human creativity, ethical ramifications, and the societal impact of mass-produced art and content, writes Jaspreet Bindra

Is Your Next Marketing Intern ChatGPT?

An inordinate amount of time is spent gathering information about competitive brands. ChatGPT could potentially do this faster than predictive modelling, writes Vinod Kunj

Marketing In Age Of AI: How Machine Learning Is Changing The Game?

Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before

ChatGPT – A Powerful Productivity Tool For The PR Industry!

Let's have a look at the ways how ChatGPT can help and add value to the PR sector