Archies Scores Big With Partnerships, Mascots For V-day Win

Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises

Mother's Recipe & Shweta Tripathi Celebrate Diwali In Latest Festive Campaign

The festive campaign #TyohaarApneAndaazMein highlights Diwali celebrations and how Mother’s Recipe enhances the festive spirit

Bisleri Collaborates With Tiger 3 For Limited Edition Packaging

The exclusive Bisleri X Tiger 3 limited-edition packaging will feature the duo, Salman Khan and Katrina Kaif

SBI Card, Reliance Retail Collaborate To Introduce Reliance SBI Card

The co-branded credit card, 'Reliance SBI Card' enhances the shopping experiences and rewards, from affordable options to premium offerings catering to diverse consumer needs

L&T Finance, boAt Collaborate To Offer Free Smartwatches With Two Wheeler Loans

The collaboration extends to aligning tech-savvy lifestyles and wellness goals, expanding wearable tech access

Fitspire, Tiger Shroff Partner To Spread Health Positivity With Ganapath Movie

Fitspire taps into the $120 million Indian peanut butter market with a strategic collaboration, targeting health-conscious GenZs and millennials

With Kinder's Digital-first Approach, Ferrero India Introduces Kinder Schoko-Bons Crispy

Schoko Bons Crispy will be featured in between innings of India's Cricket World Cup matches in a short teaser format

Olay Empowers Future Female Leaders With #STEMTheGap Initiative

The #STEMTheGap initiative is focused on addressing the noticeable lack of female mentors and role models. the initiative includes three key components - a digital film, virtual mentorship, and Mentorship with vLookUp, along with STEM scholarships

Campus Activewear, Sonam Bajwa Partners For Sneaker Collection

By collaborating with Bajwa, Campus seeks to enhance its appeal to a fashion-forward audience and redefine women's fashion, style, and everyday comfort