Striking the right balance between simplicity and innovation, WhatsApp's transformative features reshape communication dynamics, posing challenges for competitors
It's essential to know that a large crisis, if not well handled on the PR front can bring down a brand, no matter how big or reputed it might be, writes Nikhil Bharadwaj
A mix of conventional and digital communication, especially social media, played an active role in spreading awareness, building preparedness, addressing anxiety and stigma, and battling misinformation, writes Nitin Mantri
Professional public relations agencies play a pivotal role in the success of Information, Education, and Communication (IEC) projects initiated by Governments, writes Sunil Nair
A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication
Humour is one of the most misunderstood emotions, and not necessarily easy to tackle
Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way
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