Conversational Commerce: A New Communication Approach For #DigitalAge

The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication

Humour In Communication & Why It Always Sells

Humour is one of the most misunderstood emotions, and not necessarily easy to tackle

The Role Of Personalisation & Storytelling In Brand Building

Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way