A Synopsis Of Broad Consumer Trends

A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani

India's Textile Sector Struggles As Consumers Reduce Their Expenditure

The industry has called for the duty-free importation of cotton to combat the crisis,

Firing Your Consumers' Brain

It is the cerebrum that advertisers & marketers chase to woo since that houses the lobes of the brain and is responsible for receiving and giving meaning to information received from the sense organs, like sight, smell, taste etc.