AI-generated Content: Balancing Creativity & Efficiency In Content Marketing

Generative AI tools are transforming content marketing with their innovative capabilities, writes Poornima TM

Content Creating For Joy: Finding Happiness Through Content Creation

In a study published in the Journal of Computer-Mediated Communication, researchers found that participating in online communities centered around creative activities can lead to increased social support and a greater sense of belonging

Trends In B2B Marketing And The Role It Plays In Business Development

Personalisation also applies in B2B marketing for example using recipient names in the marketing emails and newsletters and focussing on the needs of the client rather than only selling your product

Content Marketing: The Backbone of Everything Digital

Due to their inherent evolving nature, digital platforms have birthed a multitude of opportunities and trends for content marketing