Dream11's Campaign Portrays Friendly But Competitive Spirit Among Players

The 'Team Se Bada Kuch Nahi' campaign delves into the dynamic relationships among Indian cricketers during the IPL season

Post World Cup High, Expectations Surge From IPL 2024

Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup

Zupee Partners With Harbhajan Singh And Jatin Sapru In Latest Digital Campaign

The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo

Cricket's Resurgence In Olympics Bolsters Global Growth

The return of cricket in the Olympics envisions the confluence of a global fan base and immense growth potential alongside sponsors and brands in the marketing arena

Virat Kohli In Luxor's New Ad Shares Success Mantra & Yantra

The film is the brand take-off as a part of the Luxor Schneider partnership and will be available on various OTT platforms, coinciding with the ICC Cricket World Cup

Vicks Cough Drops, Yuvraj Singh Unite 142 Crore Voices In Cheer Anthem

The #VicksKholIndiaBol anthem has been curated and conceptualised by Vicks India in partnership with LK Saatchi & Saatchi

Cricket World Cup 2023 To Boost Advertising & Consumer Spending

In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019

Timex India Unveils "Timex - Choice Of The Titans" Campaign In Association With Gujarat Titans

The campaign aims to create excitement among cricket and watch enthusiasts

RISE Worldwide Signs Cricket Star Tilak Varma To Its Talent Roster

Tilak becomes the eighth cricketer in RISE Worldwide’s talent management vertical

Bira 91 Takes Over As The Official Partner For Five Teams

As part of a multi-year partnerships, Bira 91 will be cheering for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad, and Kolkata Knight Riders