Technology advancements are creating new strategic opportunities for brands to explore the personalisation of beauty products
This partnership allows Volopay’s clients to avail and access comprehensive insurance coverage and complimentary benefits like teleconsultations and health check-ups
Research goes on to show that customers are increasingly demanding personalised shopping experiences and look for unique deals and offers before making a purchase
It is time for organisations to re-focus and re-centre their plans and activities with the customer at the fulcrum
She sheds light on how the importance of CX in the banking sector and how banks should prioritise CX and personalised experiences for customers
Brands that smoothened out and reduced friction during interactions tended to have higher 1.3 X times higher advocacy levels among their customers
Focus on customer centricity, technology and the right metrics to fix the gaps, suggests the author
This is because the number of digital touchpoints and the number of decision-makers have grown, she observes
Research reports show a significant increase in customer engagement and participation in social media platforms, making it an indispensable communication tool for creating and sharing information
Marketers need to reset and recalibrate their understanding of the customer and re-imagine customer experience
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