The Future Of Customer Experience Is All About Personalisation In The Grooming Industry

Technology advancements are creating new strategic opportunities for brands to explore the personalisation of beauty products

Volopay Partners With Plum To Enhance Customer Experience

This partnership allows Volopay’s clients to avail and access comprehensive insurance coverage and complimentary benefits like teleconsultations and health check-ups

Creating A Personalised Experience Through D2C

Research goes on to show that customers are increasingly demanding personalised shopping experiences and look for unique deals and offers before making a purchase

Is The Customer At The 'Heart Of Your Business'?

It is time for organisations to re-focus and re-centre their plans and activities with the customer at the fulcrum

5 Qs With Shalini Warrier On CX In The Banking Sector

She sheds light on how the importance of CX in the banking sector and how banks should prioritise CX and personalised experiences for customers

'Making It Easy' Is The Stepping Stone To Digital Journey

Brands that smoothened out and reduced friction during interactions tended to have higher 1.3 X times higher advocacy levels among their customers

Customer Experience – The Indian Story

Focus on customer centricity, technology and the right metrics to fix the gaps, suggests the author

B2B Selling Increasingly Virtual, Marketers Must Rely More On Digital Tech: Holly Simmons, Oracle

This is because the number of digital touchpoints and the number of decision-makers have grown, she observes

Social CX Is Now A Superpower For A Brand

Research reports show a significant increase in customer engagement and participation in social media platforms, making it an indispensable communication tool for creating and sharing information

Transforming Customer Experience With Tech In A Digital World

Marketers need to reset and recalibrate their understanding of the customer and re-imagine customer experience