Short-Term Vs Long-Term Goals, Who Wins?

The short-term results sum to become a long-term vision. Both stand pivotal for a company's growth. But the balance between them makes the real difference, believe experts

Content Creation Is Becoming An Ecosystem In Its Own: Deepali Naair

Deepali Naair, Group Chief Marketing Officer, CK Birla Group advises that marketing has a distinct responsibility to deliver on both the long-term and short-term objectives of a company

CK Birla Group Appoints IBM's Deepali Naair As Their Group CMO

With over two decades of experience in sales, marketing, ecommerce and managing P&L, Naair has held leadership business positions with eminent consumer brands

Unveiling India's Most Influential Women In Media, Marketing & Advertising

Each demonstrating a unique story of her own, these leaders are exemplars of grit, glory and gumption

Establishing The Link Between Revenue & Marketing Spend

Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry