Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets
One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle
Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully
Study offers a new paradigm of informed trust in the context of influencer marketing
Ayatiworks will be responsible for handling digital channels for MBI, an Italy based manufacturing brand
From booking a cab to taking a test drive of the car via artificially-driven techniques, from automated shopping to trying apparel and accessories on avatars, the solutions of AI are just remarkable and commendable
According to Statista, India's digital marketing industry is poised to grow at a CAGR of 32.1 per cent between 2023 and 2028
The idea of virtual influencers first emerged in the late 1990s
If you’re a small business owner, you’re probably curious about future changes within the field of digital marketing. Here are some popular digital marketing trends for 2023
He oversaw marketing activities, strategies, and planning for retail liabilities and assets as assistant vice president of digital marketing for acquisitions
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