Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup
In a virtual dialogue, Ajoy Chawla, CEO Jewellery Division, Titan Company chats about the market share of its brands, its individual brand identities, the switch from locker kept to daily wear jewellery, usage of tech innovations, riding on customer experiences, and more.
Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success
In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019
By understanding your audience, creating valuable content, optimising for search engines, leveraging social media, and making data-driven decisions, you can navigate the dynamic landscape of digital marketing, writes Yogita Tulsiani
Brands today are recreating the warmth and personal touch of the shopkeeper through video consultations and AI-driven personalised recommendations, writes Ram Jalan
Brands must adapt in this digital age by strategically managing their online presence, reflecting their brand values, and connecting with their target audience, writes Divanshi Gupta
The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups, writes Niranjan Gidwani
Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers
SSP will be a key partner helping Jio-bp grow its digital footprint and oversee social media as well as content strategy
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