Post World Cup High, Expectations Surge From IPL 2024

Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup

Digital Delight - Redefining Customer Experiences: Ajoy Chawla

In a virtual dialogue, Ajoy Chawla, CEO Jewellery Division, Titan Company chats about the market share of its brands, its individual brand identities, the switch from locker kept to daily wear jewellery, usage of tech innovations, riding on customer experiences, and more.

Combination Of Online & Offline Strategies Resulted In 2x Increase: Sunil Gadgil

Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success

Cricket World Cup 2023 To Boost Advertising & Consumer Spending

In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019

Mastering The Art Of Online Outreach: Your Guide To Effective Digital Marketing

By understanding your audience, creating valuable content, optimising for search engines, leveraging social media, and making data-driven decisions, you can navigate the dynamic landscape of digital marketing, writes Yogita Tulsiani

Digital Marketing This Festive Season: The Perfect Harmony Of Tech & Touch

Brands today are recreating the warmth and personal touch of the shopkeeper through video consultations and AI-driven personalised recommendations, writes Ram Jalan

Rebranding In The Digital Age: Harnessing The Power Of Online Presence

Brands must adapt in this digital age by strategically managing their online presence, reflecting their brand values, and connecting with their target audience, writes Divanshi Gupta

Digital Marketing: A Revisit

The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups, writes Niranjan Gidwani

Experimentation Is Key: Unny Radhakrishnan, Digitas India

Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers

Jio-bp Appoints Saatchi & Saatchi Propagate for Digital Media Mandate

SSP will be a key partner helping Jio-bp grow its digital footprint and oversee social media as well as content strategy