Digital Marketing: Seeking Progress Over Perfection

In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani

Social Panga Secures Digital Marketing Mandate For Carl Zeiss Vision Care India

The agency will handle its operations from Bangalore to create creative digital communication for its Indian target audience

70% Of Business Executives Plan To Integrate The Metaverse Into Their Organisational Activities: PwC India Report

63% of companies that are actively engaged with the metaverse expect to fully embed it within a year

What Are The New Strategies Digital Marketers To Adapt

Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets

The Evolution of Influencer Marketing: From Authenticity To Automation & Beyond

One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle

Role Of AI In Digital Marketing & Its Impact In The Digital World

Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully

ASCI & Futurebrands Launch ‘Wielding Influence, Nurturing Trust’ Study

Study offers a new paradigm of informed trust in the context of influencer marketing

Ayatiworks Bags Digital Mandate For Mantovanibenne

Ayatiworks will be responsible for handling digital channels for MBI, an Italy based manufacturing brand

How Is AI Changing The Face Of Digital Marketing

From booking a cab to taking a test drive of the car via artificially-driven techniques, from automated shopping to trying apparel and accessories on avatars, the solutions of AI are just remarkable and commendable

What Technologies Should Digital Marketing Agencies Include In Their Strategy?

According to Statista, India's digital marketing industry is poised to grow at a CAGR of 32.1 per cent between 2023 and 2028