In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani
The agency will handle its operations from Bangalore to create creative digital communication for its Indian target audience
63% of companies that are actively engaged with the metaverse expect to fully embed it within a year
Understanding that the revolution in media consumption and buying decisions that are moving to digital is a universal truth and rebooting marketing strategies is an absolute must. And it cannot happen by just increasing digital budgets
One of the biggest changes in influencer marketing has been a shift towards authenticity and transparency, writes Prashant Nagar, Founder of DigiWhistle
Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully
Study offers a new paradigm of informed trust in the context of influencer marketing
Ayatiworks will be responsible for handling digital channels for MBI, an Italy based manufacturing brand
From booking a cab to taking a test drive of the car via artificially-driven techniques, from automated shopping to trying apparel and accessories on avatars, the solutions of AI are just remarkable and commendable
According to Statista, India's digital marketing industry is poised to grow at a CAGR of 32.1 per cent between 2023 and 2028
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