Are Influencers and Comedians as Brand Ambassadors Making Waves In The Digital Age?

In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences

One Billion New Online Shoppers To Accelerate Digital Commerce: Finds Accenture Study

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies

A Synopsis Of Broad Consumer Trends

A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani

Digital Media Consumption Overtakes Traditional TV: Survey

The results show a strong contrast between the two media and a gradual but consistent trend in favour of digital media consumption

MIT Scholar Shiva Ayyadurai, Youtuber MrBeast Expresses Their Desire To Lead Twitter

Until he finds a suitable replacement, Elon Musk intends to remain in that position

ASCI’s Discussion Paper Reveals Dark Patterns Used By Digital Medium

With rapid advancements in user interfaces, dark patterns are the latest threat to consumer protection

Amazon Launches Prime Video Mobile Edition

This single-user, mobile-only annual plan will provide access to high-quality entertainment, including the latest movies, Amazon Originals, Live cricket, etc

Women In Decision Making Roles Hired More Women: Report

The O Womaniya! 2022 study reveals the state of female representation in Indian films and digital series

Meta's Q2 Revenue Declines 1% to $28.8 Billion From $29 Billion

The Family of Apps ad revenue was $28.2 billion, down 1% or up 3% on a constant currency basis

Decoding The Digital Trends

Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay