Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies
A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
The results show a strong contrast between the two media and a gradual but consistent trend in favour of digital media consumption
Until he finds a suitable replacement, Elon Musk intends to remain in that position
With rapid advancements in user interfaces, dark patterns are the latest threat to consumer protection
This single-user, mobile-only annual plan will provide access to high-quality entertainment, including the latest movies, Amazon Originals, Live cricket, etc
The O Womaniya! 2022 study reveals the state of female representation in Indian films and digital series
The Family of Apps ad revenue was $28.2 billion, down 1% or up 3% on a constant currency basis
Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay
Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad
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