Celebrity Endorsement In EdTech - Boon Or A Bane

Celebrities assure a stronger media and social pull but there are many brands that have created stronger brand equity even without a celebrity, questioning the actual worth of this heavy investment

Edtech’s Penetration In Rural India

Around the turn of the millennium, as computers started becoming ubiquitous in the urban classrooms, several factors were identified, which hindered the rural adoption of edtech in India