The first year of Elon Musk being at Twitter's helm has seen a significant decline in web traffic and user engagement, amidst controversies surrounding changes in features and policies
Twitter's "X" rebrand has showed mixed impact, with reported user decline conflicting with growth claims, and uncertainties remain about its future and effect on related products
Yaccarino says the company is on the verge of breaking even after undergoing a massive churn in the last few months
Marketers risk losing their verified badges if a specific amount of platform funds isn’t used on X (Twitter)
An interim 'X' logo has already been introduced on Twitter and The transition is expected to take place soon
Twitter has faced criticism for its lax content moderation, leading to the departure of several advertisers who were concerned about their ads appearing alongside inappropriate content
Out of the three Twitter offices in India, only Bengaluru is still operational
He says, Twitter still has challenges but is now trending to breakeven if we keep at it
The billionaire added that Twitter's ads are "too big" and "too frequent," and that in the upcoming weeks, measures would be taken to solve these problems
A number of changes were made to Twitter's organisation and products shortly after Musk took over the company in October
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