Innovation Is In Our DNA: Nikhil Gupta

Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting

Mother's Recipe & Shweta Tripathi Celebrate Diwali In Latest Festive Campaign

The festive campaign #TyohaarApneAndaazMein highlights Diwali celebrations and how Mother’s Recipe enhances the festive spirit

Amaze's Diwali Campaign Illuminates Homes With Lights & Bonded Hearts

The short film #Amazewalidiwali has been conceptualised by Bodh Entertainment

PNB Housing Finance Takes You Home In Diwali Campaign

The brand campaign #DiwaliApneGharShiftingWali embraces the festive spirit and the sense of prosperity

41% Indian Consumers Plan Shopping From D2C Brands This Festive Season: Simpl

Another survey by Simpl uncovered that nearly 70 per cent of D2C merchants anticipate a 2x to 4x surge in sales during the festive season

H&M Unleashes Festive Campaign Starring Athiya Shetty

With this campaign, the brand aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible

Foresee Premium Kitchen Appliances Segment Taking Up 30% of Usha’s Retail Sales: Sachin Anand

Sachin Anand, Senior Vice President - Retail & Company Shop, Usha chats about the USP of the iChef range in the cluttered market of premium kitchen appliances, the expectations of Usha from this range in terms of numbers, India’s consumers being receptive to premium products, and more.

Koffee With Karan Season 8 Brews Marketing Extravaganza For Brands

Season 8 of Koffee With Karan will premiere on October 26th on Disney+ Hotstar, hosted by filmmaker and producer Karan Johar

ShareChat's Dussehra Campaign Eliminates Negativity In Digital Realm

The campaign 'Karo Bure Trends ka Dahan' is proactively addressing issues like trolling, misinformation, cyberbullying, hate speech, and doxing to promote a healthier digital environment

Metro Shoes Pays Tribute To Timeless Bonds In Festive Campaign

The campaign 'Takes You To The New' showcases Metro's festive collection for men and women, from white sneakers, brogues, and loafers for men to pastel sandals and block heels for women