Relevance Of Hyperlocal Marketing For FMCGs

Hyperlocal marketing may assist you in personalising your messaging and developing campaigns that engage with clients in your region and you may concentrate on your core consumer base by focusing on folks that live nearby

The Next Horizon For FMCG Industry: Ecommerce Takes A Hold

The catalysing factors of increase in consumer demand for convenience, better technology, coupled with emerging technologies and macroeconomic conditions have accelerated the evolution of ecommerce at the market level

WOW! Momo Enters FMCG Sector

The brand will soon be available across all leading modern trade and in the soon be live with its own delivery mechanism

E-Commerce- A Growth Driver for FMCG In 2021?

While 2020 was a year of crisis-driven instant improvisations and restructuring in a broadly subdued business environment, the coming year would see more stability and consolidation of the e-market space

Coming Back To Life - FMCG Trends In 2021

Internally, the focus needs to be on possibilities and resilience; FMCG industry will be a key component of economic revival as well

All Eyes On Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims Over Honey

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment