How Influencers Are Forging Deeper Audience Bonds Than Bollywood Celebrities?

One of the main reasons influencers resonate more profoundly with their audience is their ability to make people believe their aspirations are achievable, writes Sahil Chopra

iCubesWire Wins Dabur's Influencer Marketing Mandate

The influencer marketing campaigns for Dabur will concentrate on hair care and skin care categories

Swiggy Awards Marketing Mandate To iCubesWire

As per the mandate, iCubesWire will leverage its digital expertise to create innovative resources for Swiggy

How Can Brands Optimise Their IPL And OTT Advertising Strategy For Maximum Impact?

There’s immense potential in the OTT medium, and marketers must acknowledge its strengths. It is imperative to develop an OTT-led advertising strategy during IPL, writes Sahil Chopra

iCubesWire Strengthens Its Leadership Team With Key Appointments

Ashish Satish Naik has been appointed as the Senior Business Director, West & South, while Ankit Sethi has been appointed as the Business Director, North

34% Indians Choose Brands Based On Social Media Influencers' Suggestions: Survey

According to the survey, 32 per cent of respondents spend 2-4 hours each day on social media, compared to 11 per cent who spend 4-6 hours and 11 per cent who spend more than 6 hours

Hires & Promotions: iCubesWire, Infectious Advertising

Quick look at new hirings, promotions and people movements this week

Account Wins: iCubesWire, Gozoop Group, Admatazz

Quick look at new account wins/ retainers this week