Luminous Power Technologies Partners With Rajasthan Royals As Title Sponsor For IPL 2023

The Power and Solar Solutions brand will feature on the front of the team’s official playing kit

Women's IPL: Media Rights Auction To Take Place On 16 Jan

Big broadcasters including Disney+ Star, Sony-ZEE, and Viacom18 are expected to participate

Paytm Urges BCCI To Transfer Title Sponsor Rights To Third Party

According to reports, BCCI is considering the request for 'reassignment'

IPL 15 Witnessed 11 Percent Rise In Ad Volume: TAM report

The report also stated that the top five categories accounted for 39 percent of total advertising volume in IPL 15, compared to 36 percent in IPL 14

WinZO Responds To ASCI's Notice On Ad Violations

The gaming platform claims to have not received any official communication from the regulatory body

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges