Budweiser Beats energy drink collaborates with Niharika NM & Srushti Tawade, giving viewers an inside scoop on what goes on behind-the- scenes with creators on the gram
The government is serious about the complaints of increasing abusive and obscene content on OTT platforms. If there is a need to make any changes in the rules regarding this, the ministry is willing to consider that, he adds
Sharp and focused suo-moto surveillance by ASCI in the digital space using AI-based technology results in an expanded surveillance footprint
Influencers or celebrities should be able to back up any statements they make in advertisements
The WEF annual meeting will be covered by some of the "most exciting and socially conscious digital innovators" in the world, who will also aid in drawing attention to important topics
Video storytelling is a boon for brands as visuals elicit emotions and influence consumers' decision-making. It can also help brands establish themselves as industry thought leaders, giving them an edge over their competitors
The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
Here’s a wrap of the biggest news of the ever evolving market and media business sector
In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer
Digital consumers are of two types, one is looking for an immersive experience and another one has a preference
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