GoI Introduces 'National Creators Award' To Celebrate Influencers

The awards, spearheaded by MyGov India, will be given out in 20 categories

Will India's Creators Transform From Influencers To Entrepreneurs In 2024?

The rapidly evolving landscape is reshaping the way individuals learn, create, share, and monetise their content, opening vast opportunities for creators and content consumers alike

The Power of Visual Content: How Influencers Are Transforming Retail Sector?

Influencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova

Budweiser Collaborates With Influencers Unveiling Reality Of Content Creation

Budweiser Beats energy drink collaborates with Niharika NM & Srushti Tawade, giving viewers an inside scoop on what goes on behind-the- scenes with creators on the gram

Vulgarity In The Name Of Creativity Can Not Be Tolerated, Says I&B Minister Anurag Thakur

The government is serious about the complaints of increasing abusive and obscene content on OTT platforms. If there is a need to make any changes in the rules regarding this, the ministry is willing to consider that, he adds

D2C Brands & Influencer Non-disclosures Push Personal Care To Top 3 Violative Sectors: ASCI

Sharp and focused suo-moto surveillance by ASCI in the digital space using AI-based technology results in an expanded surveillance footprint

Disclosure Guidelines For Creators Have Become More Stricter: CCPA

Influencers or celebrities should be able to back up any statements they make in advertisements

Davos Summit: Youtuber Prajakta Kohli To Provide WEF's Inside Coverage

The WEF annual meeting will be covered by some of the "most exciting and socially conscious digital innovators" in the world, who will also aid in drawing attention to important topics

Video Storytelling: Driving Brands' Success

Video storytelling is a boon for brands as visuals elicit emotions and influence consumers' decision-making. It can also help brands establish themselves as industry thought leaders, giving them an edge over their competitors

Creator Economy 2023: A Symphony Of Brands & Influencers

The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market