Major Throwback: Headlines That Shook Internet In 2022

Here’s a wrap of the biggest news of the ever evolving market and media business sector

Leveraging The Rise Of Virtually Generated Influencers To Your Advantage

In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer

Bloggers, Vloggers, Influencers & Podcasters - Is Content Delivery On Varied Platforms Overlapping?

Digital consumers are of two types, one is looking for an immersive experience and another one has a preference

#CaseStudy: Medimix, Onboard Influencers To Talk On Traditional Goodness

The broad challenge was that Medimix was unable to create a connection with its target audience

Brands' Evolution: Influencer Marketing Plays A Pivotal Role

This is a key factor in a successful influencer campaign, the content needs to resonate deeply with the consumer in question

#CaseStudy: Wiggles, The Good Creator Co Engage With Influencers For A Petfluencer Party

The evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and more

64% Marketers See Social Media As Most Profitable Paid Channel: Report

A report by Nielson further reveals how people in Asia tend more to buy things suggested or endorsed by influencers than the rest of the world

SocioClout Launches 'CreatorsClout' To Empower Influencers

A talent management vertical to empower the creators and influencers across the nation especially in tier 2 and tier 3 cities

Industry Reacts To Influencer Partnership Disclosure Guidelines

In the wake of rising misleading ads on social platforms, industry leaders shed light on the government's recent announcement

Why Are Instagram Influencers More Popular Than Celebs?

The author takes into account how the younger audience is inclined toward the Instagram celebs for their fun and trendy content via memes, shorts, and posts