Social media platforms, virtual showrooms and augmented reality applications have become indispensable tools, allowing customers to visualise products before making a purchase
A brand’s focus on humanising technology should ensure that every interaction from the start of the customer journey to the end, is imbibed with a personalised touch
Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting
Allied Blenders and Distillers Limited's (ABD) Hippy is the reimagination of the commonly known 'quarter' SKU in a stylish and trendy way
Empowering clients with AI and analytics, Tiger Analytics embarks on a renewed journey of innovation and transformation
Study offers a new paradigm of informed trust in the context of influencer marketing
Joining the ONDC network is in line with the brand’s proposition of creating multiple consumer touchpoints through disruptive innovation
Lifestyle has launched the campaign with two quick, snappy, and fun 15-seconds digital-only films, both films showcase the stylish range of season must-haves available with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world
To get better outcomes, business owners must implement the numerous new technologies that are changing the insurance industry as quickly as feasible
'Innovate and Rise' is a vision to enhance the quality of life by initiating innovation across all consumer products
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