Innovation, Experiential Strategies To Dominate Sanitary Marketing Trends In 2024

Social media platforms, virtual showrooms and augmented reality applications have become indispensable tools, allowing customers to visualise products before making a purchase

Role Of Ecommerce: Uncovering Innovation In The Era Of Contemporary Marketing

A brand’s focus on humanising technology should ensure that every interaction from the start of the customer journey to the end, is imbibed with a personalised touch

Innovation Is In Our DNA: Nikhil Gupta

Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting

ABD Unveils 'Hippy' Redefining Style In Alcobev Packaging

Allied Blenders and Distillers Limited's (ABD) Hippy is the reimagination of the commonly known 'quarter' SKU in a stylish and trendy way

Tiger Analytics Unveils Refreshed Brand Identity

Empowering clients with AI and analytics, Tiger Analytics embarks on a renewed journey of innovation and transformation

ASCI & Futurebrands Launch ‘Wielding Influence, Nurturing Trust’ Study

Study offers a new paradigm of informed trust in the context of influencer marketing

WOW Skin Science Joins ONDC Network As An Early Adopter

Joining the ONDC network is in line with the brand’s proposition of creating multiple consumer touchpoints through disruptive innovation

Wunderman Thompson's Festive Campaign For Lifestyle Inspires To Groove In Style

Lifestyle has launched the campaign with two quick, snappy, and fun 15-seconds digital-only films, both films showcase the stylish range of season must-haves available with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world

5 Marketing Trends To Improve Innovation In Insurance Industry

To get better outcomes, business owners must implement the numerous new technologies that are changing the insurance industry as quickly as feasible

Bajaj Electricals Launches First-of-its-kind Open Innovation Platform

'Innovate and Rise' is a vision to enhance the quality of life by initiating innovation across all consumer products