Cautious Creativity Or Sensitive Marketing

Senior marketers debate on whether marketers need to be cautious, despite recent industry examples, if advertising must continue to play its role of reflecting & shaping consumer behaviour

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry