The campaign is about the infinite number of ‘normals’ that exist now
Its first campaign, ‘Own It Now’, showcases the new brand narrative through 5 creators across categories
Quick look at new hirings, promotions and people movements this week
The brand thinking framework for the attention economy needs to focus on the rocket as much as the payload
Quick look at new hirings, promotions and people movements in the industry this week
The aim is to bring access to a better life through better health for larger India
Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha
Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment
Ecommerce brought an opportunity for brands, both big and small, to scale their online presence. But with changes in consumer behavior & business realities, how are brands eyeing on its advantages and preparing themselves better during this tough time?
The multi-media campaign conceptualised and created by Leo Burnett India will be running throughout the IPL
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