Leo Burnett's Campaign For Spotify ‘Wrapped’ 2021 Perfectly

The campaign is about the infinite number of ‘normals’ that exist now

Leo Burnett Wins Creative Mandate For Roposo

Its first campaign, ‘Own It Now’, showcases the new brand narrative through 5 creators across categories

Hires & Promotions: Leo Burnett, OMG, Mindshare, IAMAI-BACC

Quick look at new hirings, promotions and people movements this week

Optimising For Attention

The brand thinking framework for the attention economy needs to focus on the rocket as much as the payload

Hires & Promotions: Reckitt, Leo Burnett, Dentsu

Quick look at new hirings, promotions and people movements in the industry this week

GOQii, Leo Burnett Kickstart Health Movement In India

The aim is to bring access to a better life through better health for larger India

Brands As Citizens Of The Country, Not Just As Players In The Market

Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha

The Bio Bubble Finally Bursts

Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment

Brands & Ecommerce Continue To Sit Tight

Ecommerce brought an opportunity for brands, both big and small, to scale their online presence. But with changes in consumer behavior & business realities, how are brands eyeing on its advantages and preparing themselves better during this tough time?

PharmEasy Brings Quick Solutions To Healthcare

The multi-media campaign conceptualised and created by Leo Burnett India will be running throughout the IPL