Marketing In Age Of AI: How Machine Learning Is Changing The Game?

Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before

Leveraging Digital Technology During The Pandemic

For the past year and a half, many sectors and businesses had dealt with complex situations due to the pandemic. But at the same time, many viewed this as an opportunity to innovate and improvise their business operations, mainly through digitalisation