Why Are Brands Driving Into NFTs?

The rapid evolution of the internet of things(IoT) has made possible the most exciting digital development that has paved the way for the emergence of new forms of assets called the NFTs( non-fungible tokens). NFTs have become increasingly popular with unprecedented profits, reinvention of asset ownership and creation of virtual communities from different parts of the world

Rise Of Social Commerce: How Social Media Is Shaping Future Of Online Sales

The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach

Understanding The Importance Of Marketing Technology & Industry Trends In Recent Times

The pandemic induced a spurt in demand generation initiatives, with SaaS-based solutions leading the way. With the return to normalcy, the push for brand positioning has again come to the forefront

Marketing With Chatbots: Why They Are The Future

Here are a few reasons why chatbots are becoming an essential part of marketing strategies in India

How Brands Use Psychology In Marketing

The landscape of marketing has changed and is ever-changing. Now when we see their advertisements on social media or their packaging in physical stores, we see that they’ve been extremely smart about it

Role Of AI In Digital Marketing & Its Impact In The Digital World

Digital marketing has been significantly impacted by AI, which has changed how firms approach marketing and assisted them in achieving their marketing objectives more successfully

Marketing In Age Of AI: How Machine Learning Is Changing The Game?

Artificial Intelligence (AI), particularly Generative AI, is transforming the digital marketing space. It poses new challenges by disrupting content creation and search, whilst also AI enables digital marketers to work smarter, faster, and more efficiently than ever before

Customising Strategies To Meet Demands Of Individualised Market & Corporate Landscapes

The individualisation of the way of communication, but also of the products and services is a tendency that is being discussed more and more and at the level of all companies

Predictions For Marketing & Advertising In 2023: What To Expect?

Let's explore five key predictions for the marketing and advertising sectors in 2023

How Flexible Packaging Became An Extension For Branding & Marketing

Did you know your product has a silent salesman? It’s the packaging. There’s no doubt that if you have a good product, it’ll sell. But if you have good packaging, it’ll sell faster!