Our Media Vehicles Keep Changing On The Cycle We Are Into: Aditya Babbar, Samsung India

In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation

70% Annual Marketing Budget Is Allocated To Digital: Tao Zhang, realme India

With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more

Haier India Bets High On Premiumisation, AI Integration & IPL Engagement

Celebrating 20 years in India, Haier Appliances' President NS Satish and Head of Marketing Priyanka Sethi share insights on the brand's journey, strategies and future plans with BW Marketing World

From Breaking Norms To Building Inclusivity, Women Leaders Transform The Narrative

As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland

Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Gen Alpha: The Emerging Force In The Marketing Arena

Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing

Archies Scores Big With Partnerships, Mascots For V-day Win

Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises

Disruption - An Opportunity: Harit Nagpal, Tata Play

CEO & MD of Tata Play, Harit Nagpal advocates a positive approach to disruptions, citing historical instances and business experiences during the Nitin Puri Memorial Lecture

Post World Cup High, Expectations Surge From IPL 2024

Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more