Epic Marketing Campaign Fails: The Tightrope Between Shock & Sensitivity

Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity

Gen Alpha: The Emerging Force In The Marketing Arena

Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing

Archies Scores Big With Partnerships, Mascots For V-day Win

Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises

Disruption - An Opportunity: Harit Nagpal, Tata Play

CEO & MD of Tata Play, Harit Nagpal advocates a positive approach to disruptions, citing historical instances and business experiences during the Nitin Puri Memorial Lecture

Post World Cup High, Expectations Surge From IPL 2024

Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup

Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

Personalisation, Gen AI Transforms Consumer Connections

In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z

Navigating The Marketing Landscape: Key Trends Set To Shape 2024

The fusion of AI with marketing strategies is poised to redefine how businesses connect with their target audience this year

Infusing Tech Marketing With Gen Z Appeal

4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences

The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award