In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
The fusion of AI with marketing strategies is poised to redefine how businesses connect with their target audience this year
4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences
Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award
Blackberry’s Aman Grover is an ardent believer in hard work and persistence driving success stories
Milan Wahi, Managing Director, Lotte India converses about the evolution of the brand, its ‘Love & Lotte’ campaign, the brand’s strongest markets, and more
At the recent e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, organised in Mumbai, experts discussed the use of AI in Marketing
The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them
From Indian consumers’ role in shaping world economy & trade to tech equalising opportunities and AI’s transformative impact on time allocation, more than 50 industry captains share advice for future readiness
Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business
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