Personalisation, Gen AI Transforms Consumer Connections

In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z

Navigating The Marketing Landscape: Key Trends Set To Shape 2024

The fusion of AI with marketing strategies is poised to redefine how businesses connect with their target audience this year

Infusing Tech Marketing With Gen Z Appeal

4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences

The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award

The Big Believer

Blackberry’s Aman Grover is an ardent believer in hard work and persistence driving success stories

Lotte India Aims To Reach The 1 Million Mark, Affirms Milan Wahi

Milan Wahi, Managing Director, Lotte India converses about the evolution of the brand, its ‘Love & Lotte’ campaign, the brand’s strongest markets, and more

Unlocking The Power Of AI In Marketing

At the recent e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, organised in Mumbai, experts discussed the use of AI in Marketing

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

Business & Marketing Lessons From Top Leaders At BW Mktg Whitebook Summit 2023

From Indian consumers’ role in shaping world economy & trade to tech equalising opportunities and AI’s transformative impact on time allocation, more than 50 industry captains share advice for future readiness

AI Shifts From 90% Data To 10x More Creativity Time, Says Richa Singh

Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business