The Power Of Personalisation: How To Craft Hyper Relevant Marketing Campaigns

In an age where customers expect tailored experiences, personalisation is not just a strategy; it's a necessity for businesses looking to thrive in the competitive landscape, writes Yogita Tulsiani

Tata Tea Lal Ghoda's Teej Campaign Honours Rajasthani Culture

The campaign, 'Swaad Rajasthani Rishton ka' offers an engaging encounter to its customers through the introduction of Teej-inspired festive package

Usha Launches TVC Campaign For Its ‘Inspired By Nature’ Onio Fans Series

Inspired by nature and driven by technology, the Onio series is the brand’s biggest fan launch in the decade

DBS Bank India Starts Its New ‘One DBS’ Campaign With Brand Film

The campaign features creative visuals highlighting DBS Bank India's pan-Asia and pan-India presence

Tic Tac Collaborates With Yashraj Mukhate For Its Latest Digital Campaign #Tictaclife

Yashraj Mukhate showcases how Tic Tac breaks the silence of boredom through the iconic rattle sound of Tic Tac Box

JSW Paints Launches New Product Campaign ‘Halo Paints’

Bollywood actors Alia Bhatt and Ayushmann Khurrana lead the launch of its new campaign