Sirona Hygiene Acquires Sexual Wellness Company Bleu In An All Cash Deal

Backed by Good Glamm Group, Sirona Hygiene acquires its second all-cash acquisition of the year ‘Bleu’, offering women-specific sexual wellness goods.

Top Beauty Marketing Strategies In 2023

Here are the marketing strategies for beauty brands to leverage

Top 5 Metaverse Marketing Strategies For 2023

We will take a look at the Top 5 Strategies that will be used by Metaverse for the year 2023 -

Dangers Of Pinning Your Entire Marketing Strategy On An Influencer

Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket

Packaging Market In India To Showcase Positive Impact During 2020-24

Manufacturing sectors, such as pharmaceuticals or FMCG sectors such as packaged food and beverages, functional food and hygienic products have observed a considerable growth, raising the demand of packaging.

Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.