While there were no major proposals for the sector, industry experts aspire to see more direct incentives or policies aimed at strengthening the ad industry in the future
This interim budget was not just about numbers, it was about scripting a bold narrative for India's entertainment industry, says Gandhi
The upcoming union budget should prioritise measures to boost consumer spending, support advertising sectors, foster start-ups, enhance skill development, improve infrastructure and promote technological innovation
We truly identify the many growth indicators of the radio industry, but the recent recommendations by TRAI have whetted our appetite, says Narayanan
Television remained the largest segment, digital media cemented its position as a strong number two segment, followed by a resurgent print
Jio Studios collaborates with filmmakers to deliver high-quality content
Jain will be involved in strategic investment planning and head revenue for all 14 news channels of ZEE media
Prior to this, he worked with UTV Motion Pictures, Viacom18 Motion Pictures, Disney India Studios, Rajkumar Hirani Films, Excel Entertainment and Sony Pictures
Jain joined ABP in November 2019 and was currently serving as the Chief Revenue Officer
Digital platforms will generate the majority of the increase in advertising revenue for Indian media and entertainment (M&E), followed by TV and print
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