Beyond Clippings: Diverse Metrics Rule The PR Game In Digital-age

From media coverage to social buzz, experts highlight the importance of multifaceted measurement for campaign's success in today's dynamic PR landscape

Festivals & Brands ROI: Metrics Brands Can Use To Measure Success Of Campaigns

A high customer retention rate leads to increased customer lifetime value and contributes to a higher overall festive ROI, much like the joy of reuniting with familiar faces during the holidays, writes Siddhartha Vanvani