75 per cent of customers are planning to buy equivalent to or more than last year across categories like mobiles, large appliances, beauty and fashion
The pandemic has led to the creator economy phenomenon, with an increase in conversations around the product
The author also seeks to answer why grocers should go beyond product recommendations
While quality, price, and brand remain the top three deciding factors, there was a rise in preference for the availability of products, assurance of hygiene, and nutrition.
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