The Role Of AI In Public Relations: Uncovering The Pros & Cons

AI plays a crucial role in crisis management by monitoring social media and news platforms in real-time, alerting PR professionals to potential crises and facilitating prompt responses, writes Anindita Gupta

Fostering Unity: India's Biggest Tech Outreach Campaigns

Campaigns serve as testaments to the ability of a single platform to channel numerous voices toward a common purpose, writes Saurav Bhaik

How The Influencer Marketing Will Face Disruption?

As influencer marketing continues its meteoric rise, regulatory bodies are expected to introduce more stringent guidelines, writes Gautam Reddy

The Power Of Personalisation: How To Craft Hyper Relevant Marketing Campaigns

In an age where customers expect tailored experiences, personalisation is not just a strategy; it's a necessity for businesses looking to thrive in the competitive landscape, writes Yogita Tulsiani

The Power of Visual Content: How Influencers Are Transforming Retail Sector?

Influencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova

Artificial Intelligence & Its Role In Branding & Marketing

By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani

The Power Of Strategic Marketing: Redefining The Face Of The Company

The strategic manoeuvring enables the brand to transcend the mundane and establish an emotional connection with consumers, fostering loyalty and advocacy that can withstand the test of time, writes Charu Kishnani

Unleashing Small Business Growth: Harnessing The Power Of Social Media In 2023

Social media platforms have transformed into bustling marketplaces, customer service hubs, and storytelling arenas where businesses can directly interact with their target audiences, writes Yogita Tulsiani

Personalisation At Scale: The Power Of Data-Driven Marketing In FMCG Sector

By leveraging consumer data, businesses can create personalised experiences that resonate on an individual level, writes Anubhav Dubey

How Smart Is AI?

AI in creative industries is more tool, less comedian, and definitely not the boss (yet) writes Mohamed Rizwan