Detecting Ad Fraud: How AI Is Combating Menace In Digital Advertising

Future prospects shine brightly as AI and blockchain technology fusion promises heightened transparency and security, ushering in a new era in digital advertising, writes Manini Contractor

The Role of Effective Communications In The India Ascending Story

A mix of conventional and digital communication, especially social media, played an active role in spreading awareness, building preparedness, addressing anxiety and stigma, and battling misinformation, writes Nitin Mantri

Towards A New Agency Theory

Professional public relations agencies play a pivotal role in the success of Information, Education, and Communication (IEC) projects initiated by Governments, writes Sunil Nair

How Female-Dominated PR Industry Can Usher In A New Era Of Women's Equality?

Women in PR can amplify voices, champion causes, and create communities that foster collaboration and empowerment, writes Gurvinder Kaur

Mastering The Art Of Online Outreach: Your Guide To Effective Digital Marketing

By understanding your audience, creating valuable content, optimising for search engines, leveraging social media, and making data-driven decisions, you can navigate the dynamic landscape of digital marketing, writes Yogita Tulsiani

How Brands Can 'Belong' Locally & Culturally In India?

In a land as diverse as India, respecting and embracing local culture is the key to unlocking hearts, writes Rupesh Kashyap

Digital Marketing This Festive Season: The Perfect Harmony Of Tech & Touch

Brands today are recreating the warmth and personal touch of the shopkeeper through video consultations and AI-driven personalised recommendations, writes Ram Jalan

Is Your Next Marketing Intern ChatGPT?

An inordinate amount of time is spent gathering information about competitive brands. ChatGPT could potentially do this faster than predictive modelling, writes Vinod Kunj

Winning Brand Loyalty & Trust In An Omni First World

Embracing an omnichannel approach involves funneling all customer touchpoints into a seamless, unified experience, writes Vinit Kapahi

Rebranding In The Digital Age: Harnessing The Power Of Online Presence

Brands must adapt in this digital age by strategically managing their online presence, reflecting their brand values, and connecting with their target audience, writes Divanshi Gupta