Women, Small-town India & Older Age Groups Big On Digital: BCG-Meta Report

The study says, with boundaries blurring between different formats in the consumers’ minds, M&E companies should refrain from defining themselves as LTV/OTT/Movie Studios and reimagine themselves as content creators not chained to a delivery medium

Prasar Bharati Considers Setting Up OTT Channel

Prasar Bharati is prepared to meet the goals after the Union Cabinet approved a plan earlier this week to modernise, enhance, and expand All India Radio and Doordarshan

Delhi High Court Prohibits Illegal Streaming Of Talk Show On OTT

The claimant, who was represented by attorneys Pravin Anand and Ameet Naik, stated that it planned to telecast an episode starring actor Prabhas Raju and that it anticipates widespread infringement of this episode

Impact Of Ad Free Subscription On Mobile Advertising

The ad-free services Hotstar Disney+, Prime Video and Netflix keep the audience occupied for more than half of all the time spent on streaming platforms

Prime Video Unveils Varun Dhawan As First Prime Bae

As Prime Bae, super-star, and Prime Video super-fan, Varun Dhawan, will treat fans and audiences with ‘never heard before’ updates on all the amazing series and movies in the works at Prime Video!

Tata Play Binge Offers 17 OTT Apps In Partnership With MX Player

With this, viewers will have access to an additional 5000+ films and 800+ shows in Hindi, Tamil, Telugu, and other languages

Are OTT Platforms Bankrolling Duds?

The alarm bell has already been rung with Netflix cancelling a deal for the rights of the Aamir Khan starrer ‘Laal Singh Chaddha’, for which there are no takers now, writes Markand Adhikari

Amazon Doubles Down On It's Indian OTT Serving

Amazon Prime Video announced its original content planned in Hindi, Telugu and Tamil at a gala event in Mumbai

ALTBalaji's Direct Subscriptions Up By 69% YoY & Half-yearly Revenue At INR 34Cr

Balaji Telefilms releases its financial results for the quarter and half year ended 30th September 2021

Viewers' Traditions & Native Languages Crucial To Understand: Zubin Dabash, Shemaroo

With a diverse and growing collection of over 3700+ titles, Shemaroo is making inroads through its ‘digital first’ vision