The pandemic created several shifts, necessitating changes in not just business operations but in critical leadership skills - people management, decision-making, socio-cultural sensitivities, health and wellness and several more. Without any of us realising it, we were adapting and making changes on the go
The rise in direct-to-consumer (DTC) offerings post-pandemic has led to increased competition and lower conversion rates on DTC websites
The pandemic saw an outburst in advertising and marketing online games that were otherwise negligible or could not revive the recall value in the pre-pandemic era
PVR is seeing 70 per cent of family audiences comprising of senior citizens. The average transaction size of 2.6 has also gone up significantly
The Indian ecommerce sector is predicted to reach USD 400 Billion by 2030, propelled by government efforts, an increase in internet and smartphone penetration, an unprecedented surge in the number of online buyers, and the rising popularity of the D2C model
Diwali 2021 will accelerate the return to normalcy with higher economic activities, but consumers still require more time to completely put behind the numbing pandemic experiences
We are in the middle of a digital revolution, a digital transformation, and digital innovation. With everything going online, it is expected that physical cash will cease to exist. However, India paints a different picture
Post-pandemic, it is vital to reassess digital pivot programmes and convert them into long term strategic plans to remain relevant, competitive, and successful
The pandemic has led to a staggering 70% increase in the number of OTT subscribers
The pandemic has led to the creator economy phenomenon, with an increase in conversations around the product
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