Our Media Vehicles Keep Changing On The Cycle We Are Into: Aditya Babbar, Samsung India

In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation

Personalisation, Gen AI Transforms Consumer Connections

In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z

The Power Of Personalisation: How To Craft Hyper Relevant Marketing Campaigns

In an age where customers expect tailored experiences, personalisation is not just a strategy; it's a necessity for businesses looking to thrive in the competitive landscape, writes Yogita Tulsiani

Zomato AI Redefines Culinary Delight

The chatbot will bring a new level of convenience and personalization for a better user experience and is exclusively available for Zomato Gold customers

Hershey India Unveils Personalised Gift Packs For Raksha Bandhan

The Hershey’s Festive Moments Gift Packs, curated for the occasion will be personalised using a blend of technology and emotional connection between siblings

Trends In Corporate Strategy For Customer Engagement & Experience

We are seeing a data-driven ‘customer-centric’ transformation of brands which is changing how products are developed and services are tailored for the customer. Have a look at the same aspects

The Future Of Customer Experience Is All About Personalisation In The Grooming Industry

Technology advancements are creating new strategic opportunities for brands to explore the personalisation of beauty products

Tata Starbucks Calls-out Customers To Experience Warmth

The campaign is a call-out to all new customers to come and experience the personalisation and strong sense of connection the brand offers

Balancing Personalisation & Privacy To Deliver Trust-Based CX

The author attempts to answer one of the most common conundrums for the marketers