The Indian market is expected to contribute $30 billion to this figure, amounting to about 5 per cent of the global opportunity, according to the report
The report states FMCG sector leading the market in leveraging influencer marketing, followed by BFSI and automobile sector
The study says, with boundaries blurring between different formats in the consumers’ minds, M&E companies should refrain from defining themselves as LTV/OTT/Movie Studios and reimagine themselves as content creators not chained to a delivery medium
Smriti Mandhana emerges as the fan favourite, while Mithali Raj's boldness and fitness scores above some male counterparts
In this study, the definitions of local and imported brands were given prior to the survey: Local brands, interchangeably called 'domestic brands', refer to brands that originate in India and are manufactured/designed in India. However, Imported brands are brands that do not originate in India and are not manufactured/designed in India
Indian B2B buyers rank as the most frustrated buyers switching their suppliers in the last 12 months
Digital ad spends, overtaking TV, is likely to end the year at Rs 43,000 crore, while print advertising to reach pre-Covid levels
The report further highlights by the end of 2022, TV would account for 40 per cent of India's advertising market, with digital media contributing 35 per cent, and 21 per cent will be accounted by print media
Sharp and focused suo-moto surveillance by ASCI in the digital space using AI-based technology results in an expanded surveillance footprint
Nine out of ten working professionals listen to it, which is greater than the general population
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