Mirum's Sanjay Mehta, Hareesh Tibrewala Step Down; Mihir Karkare Takes Over As MD

Before Mirum, Karkare was a technologist working on pre-iPhone mobile and early web 2.0 products for the enterprise

How Digital Marketing Can Revolutionise the Healthcare Industry

Digital landscape presents a path for innovation, continued success and mind share among all stakeholders for pharmaceutical companies, writes Sanjay Mehta, Joint CEO, Mirum India

Berger Paints Appoints Mirum India To Handle Social Media Duties

The account will be serviced from Mirum’s Mumbai office

What’s Up With The WhatsApp Policy Changes?

The author tries to answer if at all it is necessary to move away from WhatsApp environment and look for alternatives or simply conform to the new norms

Hero Electric Appoints Mirum As Its Digital Partner

The account will be serviced from Mirum India’s Delhi office

Wunderman Thompson South Asia With Mirum India Consolidates The Exide Business Portfolio Representation With 2 New Business Wins

The agency has won the creative and digital duties for aftermarket battery brands SF Batteries & Dynex from Exide Industries Ltd.

HUL, SBI Form Partnership For Digital Payments

The partnership will enable digital solutions for retailers and customers of HUL

Race To eCommerce – Why Everyone Wants To Sell Online?

In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.