Revisiting Media Landscape: Mergers, Transformations And OTT Prowess

From AI-infused content creation to mega mergers and social media overhauls, 2023 rewrites the playbook for media industry evolution

Unleashing Small Business Growth: Harnessing The Power Of Social Media In 2023

Social media platforms have transformed into bustling marketplaces, customer service hubs, and storytelling arenas where businesses can directly interact with their target audiences, writes Yogita Tulsiani

India's Creator Economy Set To Soar 10 Lakh Social Media Creators: Report

A latest report has highlighted the untapped potential of India's creator economy and the significant gap between influencers and brands in terms of engagement

Is Meta's Threads A Potential Competition To Twitter?

Threads takes social media landscape by a storm with 30 million downloads in less than 20 hours of its launch

Are Influencers and Comedians as Brand Ambassadors Making Waves In The Digital Age?

In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences

1M Indian Social Media Creators To Earn $500/Month In 3 Years: Animeta Report

The report also reveals that the annualised growth rate for India is over 115% for individual creators as compared to the global growth rate of 18%.

Steps To Creating A Winning Social Media Strategy In 2023

With newly emerging technologies, never-ending feature updates and ever-changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next

Rise Of Social Commerce: How Social Media Is Shaping Future Of Online Sales

The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach

Akshay Kumar’s ‘The Entertainers’ Promo: Is The Outrage Warranted?”

Piali Dasgupta explains the social media chaos against Akshay Kumar for the promo of his North America tour, she says " I am no Akshay Kumar fan and don’t even remember the last time I watched any of his films"