Rise Of Social Commerce: How Social Media Is Shaping Future Of Online Sales

The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach

Akshay Kumar’s ‘The Entertainers’ Promo: Is The Outrage Warranted?”

Piali Dasgupta explains the social media chaos against Akshay Kumar for the promo of his North America tour, she says " I am no Akshay Kumar fan and don’t even remember the last time I watched any of his films"

Secret Temptations Takes Internet By Storm With #SecretWedding

The campaign focuses on the mystery of the wedding and how it is never complete without the Secret Temptation fragrances

MP: 4 Persons Held For Black Marketing India Vs New Zealand Match Tickets In Indore

A case has been registered against all accused under section 22A/25 of MP Entertainments Duty and Advertisement Tax Rules, 1942

Disclosure Guidelines For Creators Have Become More Stricter: CCPA

Influencers or celebrities should be able to back up any statements they make in advertisements

MIB Agrees With Proposed Amendments To IT Rules, Says Will Allow Action Against Fake News

The Ministry shall also hold a consultation on the proposed amendment to rule 3(1) (b)(v) of the IT Rules with stakeholders on 24 January, 2023

Ministry To Amend IT Rules; Delete Content PIB Flags As ‘Fake News’ On Social Media

The Internet Freedom Foundation said in a statement that they will continue to analyse these amended revisions

Adfluence Hub Launches Campaign Tracker Tool & Instant Payment To Influencers

The platform provides real-time reporting, fraud detection, swift adaptation, and in-depth influencer and content analysis, all in one central reporting repository for historical data comparison and campaign analysis

How Do Short-form Content Videos Drive Brand Communication & Deliver Effective Results?

Brands are now focusing on using short-form video content for more effective communication with their consumers and to deepen their relationships with them