Micro-influencers, with their niche following and high engagement rates, have proven particularly effective in reaching specific segments of the market, writes Ruhani Mann
Artificial intelligence in influencer marketing has the potential to help uncover efficient marketing channels of influence, writes Sumit Gupta
The two key purposes of social media are: establishing connections and reconnecting with loved ones and impacting a larger audience for a greater cause
To stand out in the social media saturation, brands should continually measure their Performance, understand the insight behind their user mindset and preferences and always keep on working towards creating content that creates a connection
Although engagement should not be the only objective of organic content, the positive momentum that brands can achieve from sustained healthy engagement is essential
Social media began as a tool to stay connected with friends and family while discovering and networking with people across the world. Today, this is the tool that has shaped how society as a whole operates
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