EssenceMediacom & GroupM ESP Drive A23-CCL Renewal

In a continuation of their successful collaboration from the previous year, A23 renews its role as the presenting sponsor for the Celebrity Cricket League (CCL) for its 10th season

A Glitzy Synthesis of Jewellery, Sports, And Influencer Marketing: Sampurna Rakshit

Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more

ICC, Meta Partners For Fan Centric Marketing At Cricket World Cup 2023

As the Men's Cricket World Cup 2023 welcomes India's top 500 influencers as ambassadors, industry professionals offer insights on the potential impact of the collaboration

Abhishek Ganguly Raises INR 430 Crores For The Entrepreneurial Venture, Agilitas Sports

Convergent Finance LLP led by Harsha Raghavan invested INR 400 crores whereas INR 30 crores were funded by individual investors

Timex India Unveils "Timex - Choice Of The Titans" Campaign In Association With Gujarat Titans

The campaign aims to create excitement among cricket and watch enthusiasts

RISE Worldwide Signs Cricket Star Tilak Varma To Its Talent Roster

Tilak becomes the eighth cricketer in RISE Worldwide’s talent management vertical

JSW Sports Focus On Sports Sponsorship Consulting

Sponsorships across 12 Pro Kabaddi League teams, Tennis, Kho Kho, Federations, and individual athletes

83% Choose Watching Sports On TV Over Digital: Research

Collective viewing generates massive engagement and a shared understanding of the content than live matches

ZEE Re-enters Sports

Initial views on ZEE's desperate content strategy to gain back TV viewership share; earnings look dilutive

The Role Of Technology In Sports Fan Engagement

Fans now have the opportunity to consume and connect with their favourite sports through AI, machine learning, and blockchain technologies, taking fan experiences to the next level.