Zivame also established a strategic collaboration with Manipal Hospitals to encourage consumers to take proactive steps in their health
The digital age has democratised content creation, allowing individuals and studios alike to compete on a global stage. With the right mix of innovation and creativity, content creators are pushing the boundaries of storytelling, writes Anant Roongta
The author believes in adding substance to a brand’s identity by creating meaningful story-telling and creating strategies for brands to straddle purpose & profit
Storytelling not only captivates an audience but also gives a brand its voice, says the author
Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes
Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way
This integral marketing tool will be a life saver and a game changer for any brand that’s trying to stay relevant for the long haul, you just have to mix it right with your favorite media tools
As the world woke up to an unprecedented time, the need for clarity, transparency, trust & conversation became a top priority for businesses all over
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