Zivame's New Campaign Empowers Women For Early Breast Cancer Detection

Zivame also established a strategic collaboration with Manipal Hospitals to encourage consumers to take proactive steps in their health

Innovation & Techniques In Content Creation

The digital age has democratised content creation, allowing individuals and studios alike to compete on a global stage. With the right mix of innovation and creativity, content creators are pushing the boundaries of storytelling, writes Anant Roongta

How Meaningful Storytelling & Creating Strategies Define Brand Identity

The author believes in adding substance to a brand’s identity by creating meaningful story-telling and creating strategies for brands to straddle purpose & profit

Teaching An Old Dog The New Tricks! Reviving The Art Of Storytelling

Storytelling not only captivates an audience but also gives a brand its voice, says the author

The Power Of Storytelling To Humanise Brand

Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes

The Role Of Personalisation & Storytelling In Brand Building

Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way

Storytelling: The Most Important Marketing Mix Of 2021

This integral marketing tool will be a life saver and a game changer for any brand that’s trying to stay relevant for the long haul, you just have to mix it right with your favorite media tools

5 Ways To Unleash The Power Of Storytelling

As the world woke up to an unprecedented time, the need for clarity, transparency, trust & conversation became a top priority for businesses all over