From ‘reactive’ to ‘proactive’, from ‘important’ to ‘core and critical’, Online Reputation Management in India is transitioning towards top priority for businesses. The headroom for growth however remains massive, with a wide gap between adopters & laggards
Marketing lessons from India’s hottest event, the Indian Premiere League (IPL)
With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
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